Title - ‘Amul’ milk trains to benefit commoners, railways in Gujarat

Anand: Famous for its aggressive and creative advertising, Gujarat co-operative milk marketing federation (GCMMF), which sells under brand name Amul, has added another feather in its cap after initiating a unique Railway locomotive advertising in the state. Amul has tied with Indian Railways and have agreed to sponsor 20 locomotives that would have its brand name painted all over.  Railways would benefit with Rs 1.80 Lakh per engine every month, which would be used in other passenger amenities.MD RS Sodhi has said that this is the first experiment of its kind in the world.